Work
Spirit Airlines
Social Media Campaign
Spirit is looking to break out of the mold and enter into a new phase in their digital life by making a statement - "we’re here, we’re different, we’re going in a new direction"; in order to change the way people see and perceive the brand.
Venice, LA
Branding
Gentrification is a problem Venice is struggling with right now, but we can take this into a place of inspiration to create what Venice is really characterized for. The new branding identity for Venice will try to include aspects of all these different cultural, artistic and sociological references creating a unique and very identifiable image for Venice that represents its people.
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Los Lobos Blanco
TV Series Proposal
Los Lobos Blanco is an epic drama based on the hardships of living in Petare, Venezuela - the largest and most dangerous slum in Latin America.
A TV series which exposes the heartbreaking, raw and exciting reality of this country in the late 90s, right on the verge of two major events that would define it’s history and future - the beginning of the “Chavista” government and the natural disaster of Vargas.
Delta Airlines
Branding
Delta is the second among the world's largest airlines by number of scheduled passengers carried, revenue passenger, kilometers flown, and fleet size. However, the airline has a very old and outdated look and feel. The new brand identity for Delta will include younger aspects that talk more to its main target audience.
Durex Condoms
Award Submission Case Study
In today’s ever-changing sexual landscape, people are feeling more pressured and anxious than ever when it comes to sex. Durex is the liberator of good sex. They believe good sex is a human right.
Bio
Samantha Serrano Walder. Proud Latina from Venezuela. The main character of this story. Her friends call her Sam. Since she was a child, Sam’s passion and drive has been directly related to the world of movies and TV shows. Later in life, she found out that her true calling is to combine her professional skills in art direction and design with the film and entertainment industry. She is passionate, romantic, and loves the idea of motivating other people through stories. Her gathered expertise in the creative world and her multicultural skills give her a fresh and original approach into the advertising and storytelling industry. Follow her story through this piece and let her work inspire you too.